People tend to visit top-ranked results more as they find them more relevant to their search item. Now the results which are ranked down will hardly get any good number of visits. If you ever try to figure out why some websites tend to come on the top of search results than the others then you must understand that it is because of an algorithm called Search Engine Optimization(SEO).
ODMI focuses on conveying the right concepts of optimizing the content of a site in order to place it at a better ranking on the Search Engine Results Page (SERPS). A wide range of techniques are taught and shown practically with live projects to achieve better ranking of the Website. Keywords research and usage, Link building/outreach blogging, Content delivery, site structure building and Analytics are precisely covered in the syllabi.